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Baked Goods

Short and Sweet Cupcakes

Posted by Robyn Urback / Posted on August 27, 2011

Short and Sweet CupcakesShort and Sweet Cupcakes is a pretty little nut-free cupcake shop on Avenue Road north of Lawrence. Formerly on Old Orchard Grove, Short and Sweet moved to this much more visible location on Avenue about two months ago, looking for a little more room and little more traffic.

Short and Sweet CupcakesBut the shop is the opposite of congested. White walls with pink accents, displays of cupcakes poised on an L-shaped black counter, and sprinkles and a menu proudly presented on the north wall. And that's about it. There's seating--albeit, just outside--in the form of a lone white table with pink chairs, and a modestly sized black chandelier adding just a little bit of flair. But as in most cupcake shops, most of the flair is left to the baked goods.

Short and Sweet CupcakesShort and Sweet doesn't limit its offerings to chocolate and vanilla. Unveiling a new flavour each month, the shop's roster has grown to include flavours such as Key Lime Kick (key lime cake with cream cheese icing), Mojito Madness (cake baked with lemon zest and fresh mint from the owners' garden topped with a mint cream cheese frosting) and BBM (banana butterscotch cake with maple buttercream). Waiting for an iPhone cake to blow BBM out of the water, but I digress.

Short and Sweet CupcakesThe cupcake varieties available in store vary day to day, but customers can usually expect about 10 different options on weekdays, with double that on Saturdays. Short and Sweet also unveils seasonal flavours such as its Pumpkin Spice cupcake in October and Lady in Red strawberry cupcake in February. Though you can pretty much count on Ice Ice Baby being in shop each day, and thank God that has nothing to do with the rapper.

Short and Sweet CupcakesShort and Sweet was started by Orly Levy back in 2009 after deciding to leave the beauty industry and turn her passion for baking into a business. I don't catch Orly when I stop by the new space, but I do meet her husband, Yoni, who is dark and brawny and doesn't look the sort of person you'd expect to sell you buttercream. He concedes that his wife is the brains behind the sweet treats and says she's the one in every morning at 7 a.m., with baking already well underway.

Short and Sweet CupcakesThe cupcakes at short and sweet are all nut-free and made with only natural ingredients. Yoni says they're working on vegan and gluten-free options, but for now it's just the regular cakes at $2.90 each or by special order with custom designs. I try the flavour of the month--the Banana Split--and go straight for the chocolate ganache. The banana cupcake is akin to a good piece of banana bread (though slightly denser) and it perfectly sweetened by the heavenly vanilla buttercream. Short and sweet: it was delicious.

Short and Sweet CupcakesShort and Sweet CupcakesShort and Sweet CupcakesShort and Sweet CupcakesPhotos by Jesse Milns

Discussion

34 Comments

morga / August 27, 2011 at 12:31 pm
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You are about a decade late. The cupcake thing is dieing. I'd rather have a good french pastry any day. Cute shop though.
Treaper Jack / August 27, 2011 at 01:55 pm
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Didn't TD Bank issue a statement about an impending recession? It will kill off all of these unsustainable business models soon enough.
Sigh replying to a comment from morga / August 27, 2011 at 03:47 pm
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Jesus. Dying.

Their cupcakes are very good. I wish them well.
Randy / August 28, 2011 at 02:23 pm
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No cupcake is worth 3 dollars.
Dee replying to a comment from Randy / August 31, 2011 at 03:19 pm
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You've clearly never had a good cupcake. Something handmade with fresh ingredients and perfect icing? Yeah, that's worth three bucks.
Randy replying to a comment from Dee / September 3, 2011 at 03:47 am
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Yes I've had a good cupcake, made with fresh ingredients and icing. No it still isn't worth 3 dollars retail.
anonymous / September 28, 2011 at 10:56 pm
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Their website kinda looks like Georgetown Cupcakes
Jenny / September 29, 2011 at 11:48 pm
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Cute shop! Not the worst but definitely not the best cupcakes I've had. I tried their vanilla, chocolate and red velvet. Vanilla was okay...it has a good vanilla taste but the cake was a little bit dry. The red velvet tasted funky...the cake has some sort of chemical taste to it...maybe the food color that they use. The chocolate was good...cake was moist but I think it could use some more chocolate. Their icing on the cupcakes I find too sweet so I scraped half of it off. Overall...I'd give them 2.5 out of 5 -- their cupcakes needs some improvement.
Jenny / September 29, 2011 at 11:49 pm
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Oh and I forgot to mention that their website looks very similar to Georgetown Cupcakes
cathie / September 30, 2011 at 03:40 pm
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I purchased 12 cupcakes from them recently and they were lovely. The cost was about $2.80 each. Considering that a crappy muffin from Starbucks is $2.05, I think their prices are reasonable, given the work required.
Cheryl / November 6, 2011 at 05:06 pm
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There site kinda looks like Georgetown Cupcakes.. that is an understatement. The site is a complete rip off. Why the hell do cupcakes places keep ripping off everyones shit. Cupcakes are not new. if you plan on opening up a new cupcake shop in toronto, please for the love of god think of something new or something that makes your cupcakes better than others.. I haven't tried these. don't really plan on it either. This is the second Cupcake place in Toronto that have ripped off an american cupcake shop. Pathetic.
Angie replying to a comment from Cheryl / November 20, 2011 at 05:50 pm
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So Second Cup copied Starbucks? Tim Horton's copied Dunkin Donut? Why not judge a place by their product they sell? Stop drinking the hater-aid!
Candace / November 22, 2011 at 06:34 pm
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Cupcake here were ok, nothing special enough for me to want to go back. The red velvet had a funny after taste, I think someone else commented on that above.
MelodySoul / January 10, 2012 at 11:43 am
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These are my favorite cupcakes in the city currently. They are very moist and fresh, great flavours and the shop is really cute.
Linda / January 19, 2012 at 11:05 am
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Yeap, they copied Georgetown Cupcakes! Although, the cupcakes here are no-where nearly good. Not even close. I had the red velvet and the frosting was stiff. The packaging is very cheap and tacky. For $2.90 a cupcake I expect good quality and presentation. I got neither.
Rex Saigon / January 29, 2012 at 05:01 pm
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I bought two online vouchers for this place last year, when they were located down on Old Orchard, just south of their current location, and had NO problem whatsoever using them. Pleased with the experience, even if some of the cakes were too firm for my liking, I bought another coupon, via WagJag, late last year, and have had nothing but trouble trying to redeem it. THEY CHANGED THE RULES, which, if it's not a violation of the WagJag policy, is at least a violation of good customer service. The first THREE times I went there, a barely-visible sign by the register stated they were no longer accepting WagJags for that day. The FOURTH time I went -- and keep in mind I live about 15-20 minutes away — the sign was REVISED to say that WagJag holders HAD to place their order by phone 48 HOURS IN ADVANCE? And this as the cake trays in the store were literally LOADED with cupcakes for the taking. This is clearly another case of a retailer that got in over their head with an online group-buy deal then decided to alter the contracts they'd made with their customers. That's dirty pool, man. Reminds me of that Butcher shop in downtown T.O. that found themselves in a media nightmare because of just this kind of behaviour.

The frustrating part is that most times you go in to Short and Sweet (even on a Saturday, as long as it's not too late) they've got more than enough cupcakes on display to put together a take-out order. I've placed a lengthier review on Yelp calling them out on this, and will continue to bad-mouth them as long as they insist on this underhanded policy. Maybe the Nortown toffee-noses in the neighbourhood don't care so much, but some of us are willing to drive some distance to try a place like this (often for repeat business), and this is NOT the way to greet us.

I should also ad that after using my two online vouchers last year (again, withOUT incident), I returned to the store on at least three more occasions to purchase cupcakes at full price, usually for birthdays, gatherings, etc. I will NOT be doing that after I redeem my latest coupon. If I can redeem it at all.

You want perfection? Make the trek to For The Love of Cake downtown in Liberty Village, King West. The cupcakes are NEVER firm like the ones at S&S, and the icing/cream is soft and smooth in texture, never thick, hard or oily like it is at S&S. Short & Sweet, like many cupcake shops that aren't really up to snuff, simply has the benefit being in a neighbourhood full of snobs who pretend to know better than the rest of us, but really don't, and who just adore any little "trendy" shop that they can sprint to in their Lulus and SUVs on the way to dropping the kiddies off at fencing lessons.
The Truth replying to a comment from Rex Saigon / February 2, 2012 at 10:35 pm
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Rex Saigon, you sound like a whiny little bitch. On top of that, you seem to have more of a problem with the people living in the avenue road and Wilson area than you do with the cupcakes, which I have regularly and love. Stop complaining about the people living in the area because it just sounds stupid! It's unfortunate that you've had a bad experience with the wagjag and even I was told on one occasion that I could not redeem BUT I placed the order in advance so that I wouldn't have that problem a second time. The butcher took the money and ran so compare apples to apples. I'm convinced that most of the stuff you complained about is just a gross exaggeration written by a child so get over yourself!
Diana / February 10, 2012 at 06:46 pm
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If a place has to resort to participating on a "deal website" it just shows how desperate they are for business.
Mary / March 6, 2012 at 04:26 pm
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Hahah "The Truth" Why don't you just call yourself "The Owner of short and sweet" The truth is that this company has ripped off someone else's website whether or not they make good cupcakes. Losers.
Christy replying to a comment from Mary / March 6, 2012 at 10:06 pm
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I liked a previous comment made by Angie:"So Second Cup copied Starbucks? Tim Horton's copied Dunkin Donut? Why not judge a place by their product they sell? Stop drinking the hater-aid!"
Dee / March 10, 2012 at 06:30 pm
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They can change their name all they want but they still make horrible cupcakes.
Lara / May 21, 2012 at 06:15 pm
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I'm constantly amused by people who have too much money on their hands. Kind of reminds me of the Real Housewives who start up businesses just because they can. Anyway, went in and got a dozen OVERPRICED cupcakes one morning. They were hard and greasy. The cupcake liner was left slick with grease, I got nauseous thinking I just ate what was in that wrapper. The icing turned hard within hours and overall the entire thing was overly sweet. These are definitely not being baked by someone who knows how to balance flavors and textures - which supports my point that this is someone's play thing to cash in on the cupcake phenom. They can't be serious.
Krista / June 1, 2012 at 06:57 pm
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Grabbed a dozen for a dinner I had last night and a half dozen for me and hubby to try and they were amazing. Red velvet was awesome but the white chocolate was just too good to share! I'll be back soon!!
Rosa / June 3, 2012 at 05:07 pm
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Bought some cupcakes for my daughters birthday party and they were just terrible. The cake was so dry and the icing was hard and very sweet. They did not taste like they were baked that day. So disappointed, I feel ripped off. :(
Maria / June 8, 2012 at 05:07 pm
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My favourite cupcakes in the world! Ive tried a majority of the places in Toronto and a few of the big american names but Short & Sweet has me hooked. The banana butterscotch cupcake was so moist and full of flavour. Good job Short & Sweet, keep it up!!
Sharon / June 30, 2012 at 06:39 pm
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Cupcakes were a big FAIL. The Red Velvet had a weird after-taste, I suspect from all the food coloring.
Joanne / September 13, 2012 at 01:09 pm
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The Banana Split is awesome! Love the store, so cute and a great selection.
mitchell / September 22, 2012 at 05:09 pm
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The Honey Cake was awesome and so appropriate for Rosh Hashana! Keep it up Short & Sweet.
Lisa / October 2, 2012 at 07:52 am
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I bought a jumbo vanilla cupcake with buttercream icing and it was awful. It was cute, but dense, totally dried out and waaay too sweet! I couldn't eat it! The kids didn't mind it, but they asked for a different birthday cake next time! Won't be back. Will try the new Pink Lemon Bakeshop
kate / November 20, 2012 at 10:31 am
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they suck
Vicky / November 29, 2012 at 01:51 pm
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This is a good cupcake place if you are looking for nut-free bakeries. Not the best cupcakes I've had, but worth a try!
Eagle3 / February 14, 2013 at 04:55 pm
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Cupcakes craze dying out... Please. What do you know? IF that were the case, there would not be so many in Toronto. I stopped here today for Valentines to try it out and they were absolutely delicious! Beautiful buttercream, sinful and tasty. I will return. I have not tried the flavors yet as ones that were made were for Valentines. Our local one on St Clair is gone now and so I went up to Avenue road to try this one out, worth the trip.
bobby / March 6, 2013 at 01:30 pm
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the cupcakes are not worth the money
Jennie / April 11, 2013 at 09:40 am
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The s'mores cupcake was awesome and the staff was super friendly. I went to the Avenue Road location for the first time this week and i'll be back forsure!

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