I suspect that if Quentin Tarantino went bankrupt, spoke French and swallowed a fistful of downers, the result might be something a little like Gela Babluani's nice new film, 13 (Tzameti).

It's hard to talk about the plot without giving away a lot of the tension and surprise that are this film's strength, but basically it boils down to that of a struggling labourer who is trying to help his family make ends meet by fixing the roof of an aging heroin addict's house. While smashing holes in the roof of this house, he overhears the old man talking about an envelope he's waiting to receive in the mail that promises a huge payoff. The day that it arrives, circumstances work out so that the roofer finds the envelope, which he steals. In it he finds a very secretive set of instructions, which he follows to find himself on a very secretive journey, which lands him in a dangerous, and very secretive, mess.

In a culture where time is at a premium, the idea of The One Minute Film and Video Festival strikes a chord with audiences in a way that is both tangible and conceptual.

In an average day an average person spends about 8 hours sleeping, 8 hours working, 2 hours traveling and 3 hours of puttering around doing things like cleaning, cooking and putting on clothes. This leaves you about three hours of free time everyday.

To paraphrase the organizer's own explanation of the festival's success: you loved Lord of the Rings, but making something similar is going to eat up too much of your time. Based on the simple math above, you can barely find time to watch the damn thing. Of course, they know it's not simply a lack of options that makes the festival successful. What began as a joke 3 years ago has accidentally stumbled onto a new way of making cinema more accessible.