Merging Art and Activism: 4Real Launch at the Supermarket
Filed in
Arts
April 21, 2008

If you find yourself stuck at home in front of the boob tube on a Monday night, there's a more engaging alternative than watching has-beens battle it out on the dancefloor.
4Real, a television series conceptualized by Canadians and lifelong friends Sol Guy and Josh Thome premiered on MTV last Monday at 8pm, simultaneously throwing a party at the Supermarket in Kensington. The Supermarket was packed with a virtual who's who of Toronto's media and hip-hop scene.
No, this isn't another mindless MTV reality show but rather eight independently-produced documentaries featuring the plight of young leaders from around the world. And yes, there are celebrities too (Cameron Diaz, Joaquin Phoenix, M.I.A., K'Naan), but the publicity they've been generating for the project is more for social awareness than, say, when their next movie or album is dropping.
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