Sunday, February 14, 2016Clear -23°C
Announcements

Vancouver clothing store opens huge space in Toronto

Posted by Bianca Venerayan / February 12, 2016

eighth main torontoA massive contemporary men's and women's clothing store just opened up on Yonge Street. At first, I mistook the Vancouver-based chain for another Urban Outfitters, but soon noticed less absurd price points for the same down-to-earth duds.

Read my profile of 8th + Main in the fashion stores section.
Fashion & Style

This is what riding Nike's streetcar shoe store is like

Posted by Bianca Venerayan / February 11, 2016

Nike SNKRS XPRESSAs part of NBA All-Star weekend's many festivities, Nike and Jordan completely transformed a TTC streetcar into the ultimate destination for first access to the newest footwear releases. Having taken a trip on this thing yesterday, I can assure you the entire experience is forward-thinking from the futuristic decor to the innovative technologies.

Toronto sneakerheads will no doubt lose their sh*t.

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Fashion & Style

Nike wants everyone to know about its secret Toronto loft

Posted by Bianca Venerayan / February 10, 2016

Nike ID loft TorontoYesterday, the NikeID Loft (née Nike Loft or Nike Running Loft) on Richmond Street unveiled a whole whack of in-your-face renovations. Previously used as the meeting point for Nike's running club, the loft looked like an anonymous office building and bore a rather barren interior in order to accommodate groups of up to 120 runners.

If you ever visited the formerly inconspicuous space, there's no way you'd recognize it now.

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Fashion & Style

Nike unwraps Air Force 1 pop-up shop in Toronto

Posted by Bianca Venerayan / February 8, 2016

nike air force 1On Saturday, Livestock's Spadina location opened their doors to reveal a two week Nike pop-up shop worth a gander. Just in time for All-Star weekend, the multi-faceted experience is literally Air Force 1 heaven.

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Fashion & Style

Inside Joe Fresh's new Fashion Incubator in Toronto

Posted by Bianca Venerayan / February 7, 2016

Joe Fresh Centre for Fashion InnovationLast year, retail giant Joe Fresh shook things up by partnering with Ryerson University to open The Joe Fresh Centre for Fashion Innovation, an incubator program that promotes the growth of fashion-oriented startups and the Canadian fashion industry as a whole. A whopping $1 million investment allows it to facilitate up to 21 small businesses over a span of four years.

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Announcements

New store aims to inject fun back into Toronto fashion

Posted by Bianca Venerayan / February 4, 2016

Hayley Elsaesser TorontoAfter taking World MasterCard Fashion Week by storm last year, this clothing designer opened a flagship location oozing with her unusual, in-your-face aesthetic. Prints like gap-toothed smiles, baby pink beer cans and acid trip-esque camouflage are everywhere from the wallpaper to the products themselves. Sensory overload just as you set foot in the door is pretty much unavoidable.

Read my profile of Hayley Elsaesser in the fashion section.
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