It's the first Friday of my vacation and I'm sitting in the Fashion Television headquarters for a press conference by LG Canada. I was under the assumption that it was a preview of their new line of fashionably designed phones; I was wrong. It seems LG Canada has decided that they are going to jump into the Canadian Fashion scene with some major sponsorship money in order to "enhance and their support and elevate Canada's fashion industry to new levels". Their targets are L'Oreal Fashion Week (LFW) and Fashion Cares.

We have all heard about these mysterious lounges that pop up during film festivals where celebrities walk in and then walk out with armfuls of free stuff. This year I was able to get a first hand look at what the public doesn't get to see. I received an invite to the Tastemakers Lounge.

It was started in 2005 and it's a product placement company which specializes in gifting lounges and swag bags. Other events they do include the Genies, Gemini Awards and corporate funding events.

I walked up to the Intercontinental and there was a crowd of people standing around, cameras in hand. The celebrity stalkers and paparazzi, I thought to myself - how annoying. I don't understand why anyone not getting paid would hang outside this hotel for hours on end, just to get a glimpse of someone famous.

Art of Fashion is a non-profit organization that supports and raises funds for emerging Canadian apparel and accessory designers by creating a platform for exposure. Every year, they hold a design and exhibit competition to further their cause.

The theme of this year's competition is Between the Lines, and is described as: "the divide between good and evil, black and white, heaven and hell, dusk and dawn, or even an everyday juxtaposition. It is an exploration that unites cultural, historical, and community boundaries. It is the elements that have helped shape one's own life and the way it ties lives together, bringing life from the past, to the present and into the future. Combining fashion with art gives you, the designer, the chance to create a personal realm that tells your tale and communicates it back to the public. You will be required to explore what lies between your own lines, and bring your personal expression to life through your themed collection and presentation."

Peach Berserk is a Toronto institution. Even if you haven't ventured into the colour and print madness that is the Queen Street store, it manages to catch your eye. Kingi Carpenter is the Queen of the Silkscreen. She has workshops, a ready-to-wear clothing line, and provides custom designs (you can choose from numerous different patterns in the Peach Berserk pattern bible).

Distill Gallery, in the Distillery District, will be showcasing the work of Urban Product until July 27, 2008. Urban Product is a design firm based in Toronto with a focus on small scale products and industrial design. Stephen Lindsay is an OCAD graduate who is heavily influenced by Canadiana and ecological awareness.

His work takes everyday objects and transforms them into items for the living room, bedroom and kitchen. Stephen's quirky and modern style incorporates functionality, affordability, high quality and uniqueness.

It's a good time for sales in the city, as some favourite haunts are selling their wares. First off, the Juma Studio Sale will be going till July 11, 2008. Aila and Jamil are making room for the next season and you can get great deals on clothing from Spring 2008. Fall 2007 is 70% off, spring 2008 is 50-70% off and items start at $25. Head down to the studio at 224 Wallace Ave, Suite 414, 416-829-6566.