toronto postcards

This is what Toronto looks like in postcards right now

Perusing old postcards of Toronto is a surefire way to invoke a heavy dose of nostalgia, but it's not as if the this bit of ephemera has completely disappeared. Sure, locals don't buy them, but pass through a souvenir shop or even a convenience store in a touristy area, and you're bound to see a rack of of them depicting the city's skyline.

If you go way, way back, some of the earliest postcards of Toronto were considerably more artful than the mass produced cliche images we now barely notice. The Detroit Publishing Company, for instance, captured some of the best images of the city at the turn of the 20th century, most of which were converted to colour via the Photochrom process and sold as postcards.

As postcards have dwindled in popularity in the Internet age, they've also undergone something of a resurgence from an artistic standpoint. In place of unbridled sentimentality, some new postcards trade in irony and abstract views of Toronto. Instead of the CN Tower, these souvenirs might depict the Galleria Mall.

The traditional postcard still exists in plentiful supply, of course - and there's a whole range of modern versions that still rely on straightforward nostalgia - but a small selection offer far more interest than what we've come to expect from this endangered bit of ephemera.

Here's a look at Toronto's new crop of postcards.

Honest Eds postcard

Honest Ed's by The Button Machine.

toronto souvenir postcard

Toronto Souvenir by Garrett Walker.

Toronto flatiron building postcard

Flatiron Building by Urban Designs.

toronto postcard kid icarus

Greetings From Toronto by Kid Icarus.

toronto postcard queen street

Images of Toronto by EditionsTchai.

Lead photo of The Button Machine's Toronto postcard series.


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Arts

Mean Girls the Musical is coming back to Toronto this summer

Toronto organization behind annual holiday street festival facing financial challenges

A massive interactive floating arch that glows at night is coming to Toronto

Toronto museum with confusing and often misspelled name is changing it

People from Toronto can now apply to live out their dreams working for Disney

Lake Ontario to be dyed bright pink for Toronto art installation

One of Toronto's biggest tourist attractions is closed indefinitely amid strike

Guillermo del Toro shouts out his favourite Toronto bookstores