Now your Instagram photos can be part of Toronto's largest photography festival

step 1: 500 entries at $60 a pop = $30,000.

Step 2 : Printing and framing each piece, probably $10/per = $5,000

Step 3 : $25,000 profit. (less $425 Contact entry fee).

This will be a very exciting exhibition with photography from all over the world. It's a wonderful idea to bring "everyone" together easily. We are excited to see what society will bring to the table!

smart smart smart idea! can't wait to see the show. This gallery has impressed me a few times now.

Instagram outputs at full resolution to the phone's image library, the smaller image actually used on instagram is the 612x612. So it should translate fine if ppl are using the original phone's image.

Also the gallery states that the show is open to any mobile-phone camera application, not just instagram, so long as it is in square format. Should be interesting, I will def be there opening night.

They could check the EXIF data to confirm if they being really anal. A good eye can usually distinguish between a camera phone and a decent, dedicated camera in any event...though the gap is getting smaller.

Insta-cynic, math is your strong point, organizing a group photography exhibit of this caliber clearly isn't. Where is your cost of operating the 7000sq ft warehouse the exhibit is being hosted in for the month located at 1266 Queen St W? Any idea what rent cost per month for something like that?
And i suppose having an entire website designed by none other than the infamous Trend Collective is just a freebie huh.
And the 4 people taking the time to paint/mount the photo's on wood panel, probably free employee's too.
I doubt there is any marketing and advertising costs either, fat chance you're going to see thousands of post cards and posters distributed around the city.
I wonder what the gallery is going to do with their HUGE cash grab? Maybe keep the gallery in business for another month or two. Also, if you happen to find the panels and printing combined for $10 each, please forward us your contacts because you're getting a GREAT deal for printing and cutting 500 12x12 photos.

Some math for you, we've already posted a sample of what the finished product looks like, we've done our "math" and chose 12x12 for that exact reason, with "1500px by 1500px" the photo's are nearly flawless. Although we've had some participants send lower resolution, they will be contacted and given the opportunity to re-send us an image at the required px.

Big Fuckin Mega Boat, there are no rules to what you can submit. if those are the photo's you're taking with your cell phone, join the club buddy. We will probably have to dedicate an entire wall to swinging dicks and balls, nature of the beast.

Hope that clears a few things up, let the hating commence.

Wild Concept... love it!

I get the point you're trying to make, but nowhere will print and frame for $10.

I don't use Instagram, and sometimes get a little bored of the overly processed pictures of babies and food that fill my Facebook newsfeed, but I think this is a cool idea.

The worst part about the emergence of high-quality camera phones is that now, anyone can be a "photographer". But that's also the best part.

already submitted my image!

Hahahahahahaha. Great

At last, a show FOR the masses out there who go to shows but are never in them!! This is a clever and relevant idea with creativity and technology, honestly join the fub for a night. In my own experience Goodfellas has been nothing short of supportive and generous to new and upcoming artists and to the community around them.

For each comment letting us know this write up on BlogTO is why you submitted, we will be feeding Derek Flack a free beer at the opening reception. Something tells me he's going to be tipsy. Thanks again for the continued support Derek!

Hey, can we submit multiple times?

Yes you can definitely submit multiple times. Note, when you sell your fabulous photos during the exhibtion, you keep the entire $120. So if you think they are good enough, DO IT!

You can submit as many times as you would like. If you are submitting a "series" of photos the gallery can assure they get hung together. I would suggest just sending a quick email to goodfellas to make sure they are aware its meant to hang together if it is.

Goodfellas Gallery is run by a group of mastermind lunatics... It's an awesome idea to bring together phone photographers from all over the world... This show is not limited to Just Torontonians... Excited to see all the pieces submitted and who actually wins the $1000... I'm excited to buy a few interesting pieces... Hope there is a preview show for interested buyers...

While I must admit I wasn't a fan of instagram at first ( some people don't hesitate to take a photo of ANYTHING, without knowledge or forethought for composure, lighting etc ), I have been quite impressed by some of the shots people around the city are taking with just a phone. There are clearly artistically inclined people out there. This is a great opportunity for them to get noticed but maybe the opportunity is for them to notice that there's an artist within themselves, and explore that talent.

I'm mostly an SLR/DSLR guy, but have taken the odd pic or two with my smartphone when I didn't have a camera available. I'll DEFINATELY be submitting something if not just for the fun of it!

Thanks to Joshua for putting certain people in their place.

Sweet concept and I love how it's part of CONTACT!!!!

I was wondering if I could submit some other way other than going to www.instagratification.ca? Can I swing by the gallery and give you the file?

The fact that there are commercial galleries, large institutions and others allow for a variety of artists at different levels to exist and exhibit work. Anyone who disagrees probably hasn't experienced trying to get work shown.

Great concept. Have many submissions been entered from around the world?

Been spreading the word on instagram and lots of people from around the world has commented/shown interest! I have a feeling people are taking their time in deciding which image to submit.

I'm glad i got mine in early! :)

Is there a facebook group or instagram account for the show? I'm interested to see a preview of the show and what images people are submitting...

TOiger, you lazy.

If anyone is interested in seeing the photos that are bringing submitted daily, join our Instagram! @instagratification2013