Don't Step on the Seagulls!

Posted by Tim
Filed in Arts
November 8, 2008

SeagullThe National Ballet of Canada have rolled out a fun guerrilla marketing campaign that would make Dave Winfield proud. Peppering the pavement near Dundas Square are a flock of seagulls, chalked with realistic shadows and everything. It's all in good fun though (no seagulls were harmed in the making of this ad) with the express purpose of convincing avid mall shoppers to skip the next outing to Hollister in favour of a new show at The Four Seasons Centre called, you guessed it, The Seagull.

But that's not all. It looks like some unsuspecting members of their target demographic should expect to receive a bit of an origami surprise in the shape of a blue seagull. Photos I found on Flickr show a team of paper folders diligently creating the birds.

Seagull Origami

Does this look like a seagull?

Seagull Paper Folding

How about these?

National Ballet of Canada Seagull

More photos of the Seagull Fold-A-Thon on Flickr. The Seagull, the ballet, starts November 14th and runs for a week.

sam on November 8, 2008 10:47 PM

Wow... umm, don't know what to say, other than volunteers from OCAD were used to create these origami seagulls, thus the poor folding job does not reflect the creators original intentions. The one being held here is what they are supposed to look like; http://farm4.static.flickr.com/3056/2961075895_d8a1da5af6.jpg?v=0

Corina on November 9, 2008 10:02 AM

Are these the same people who did the old ballet slippers hung in trees everywhere a few weeks ago? Because these seagulls are a much better idea.

Blake on November 9, 2008 10:44 AM

Oh cool! A ballet! I'm always so out of the loop on the ballets each year. I always have to wait for the nutcracker. What's the Seagull about? Would anyone recommend it? Where can a I get one of those orgami birds? I'm so excited, haha!!

cool stuff!

Bryan on November 13, 2008 10:58 PM

Saw a cool contest... Blog to Win an IPOD Touch. Check it out its based on the most blog views in like 45 days

http://www.clubpath.com/blogs/Clubpath_com_Blog_Contest/0e604027-c2fd-49a6-aba1-8bb3c3dc42ca

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