Spacing Launches Toronto Video Contest

Tired of boring, generic, lackluster ad campaigns that misrepresent our fair city? Much gnashing of teeth resulted from recent efforts to market Toronto to the legions of international tourists leaving us off their "must-see" list, but until now there have been few opportunities for Torontonians to do anything about it other than complain.

Enter the My Toronto video contest by Spacing magazine. Whether you're a budding film-maker, marketer, or just someone who wants to see the job done right, you have the rest of the summer to put together a 30-second video that does a better job of selling Toronto than the ones created by "slick" ad agencies. Rather than regurgitate the tired clichés about what makes this city great, contestants can take this opportunity to re-imagine or re-brand the city in a way that they feel truly does it justice.

All completed entries should be uploaded to the competition's YouTube group. For more details on submission guidelines, have a look at the call for submissions, and remember the deadline is Friday, September 7th, 2007. Good luck!

Image by Erik Twight from the blogTO Flickr pool.