Rainbow Jeans Website Launched

Just tried www.rainbowjeans.com again last night and it worked! It seems that Yorkville's Over The Rainbow, famous for its "denim wall" (of a gazillion types of high-end jeans), has finally launched its website.

I'm not digging the flash and how it lags my computer, but in terms of content, I think this site was well worth the wait. I think in this day and age, where the internet is an extension of (or sometimes the sole basis of) a business, websites should be more than a few disappointing Contact Us / About Us / Locate Us links.

Over The Rainbow's website has a pictorial timeline of its history, clear photos of their denim stock, selected clothing, and new arrivals, a price list of their services, and even interactive things like a "Hot or Not" list and contests.