It's always great to see the fashion industry (especially a well-known, well-loved local label) giving back to the community and proving wrong that appearances are everything.

On the evening of Friday September 30th Canadian-label Jeanne Lottie will be hosting the 3rd annual Pink Bedroom Party to raise money for the Campbell Family Institute for Breast Cancer Research at the Princess Margaret Hospital. 2003 saw a 1000 in attendance, last year's event, 1500. This year promises to be even bigger and better with jazz artist Melissa Boyce and Jacksoul putting on performances. The night starts off with a cocktail reception, dinner, hors d'oeuvres and live auction. A party follows, consisting of a Jeanne Lottie fashion show, a live performance by Jacksoul, and then dancing into the wee hours of the morning.

Jeanne Lottie was founded in 1985 by designer Jane Ip as a trendy handbag and accessories line. The name actually translates into Jun Lok Tai, which in Cantonese translates to "True Happiness". With their trademark attention to details (particularly embellishments, hanging charms, and the use of eclectic materials) and affordability, the line has grown to become a popular choice for Canadian women in the past 20 years. The flagship store is located in the heart of Yorkville at 106 Yorkville Avenue. However, the line can be purchases all across the country at selected department stores and boutiques. Check out The Bay for a great-up-date selection.

For more information on the Pink Bedroom Party, click onto www.pinkbedroomparty.com

For more information on the Jeanne Lottie collections and their charitable activities (an impressive list!) click onto www.jeannelottie.com