Toronto gets new online grocery store

Toronto has itself a brand new online grocery store today, as RealFoodToronto.com announced that its open for business. The site comes courtesy of the folks at the Healthy Butcher who've partnered with Hooked, local farms, Niagara Speciality Foods, and wine merchants like Le Sommelier and The Living Vine to offer a wide array of food and drink that puts sustainability at the forefront.

That's the big selling point, of course, but after navigating the site a bit this afternoon, I'll say an added bonus is the photos of the products, which help to diminish the removed feeling that's easy to get when shopping for food online. Steak cuts, for instance, come with a handy chart that ranks their flavour, tenderness, fat and relative value. The description of each product is also informative and, on the whole, compelling enough to warrant skimming.

As is the case with the Healthy Butcher, the prices seem on the high side, but that makes sense given the overall directive of the site. What do you think? Would you buy groceries here?