So the second wave of Bills in Toronto action was a bit of a dud. The stadium wasn't full, and the game wasn't exactly a thrill. This is the message the Toronto Star delivered to its readership yesterday, in an article titled "Bills game was much hype, little excitement".

But what I found to be far more intriguing was the scathing attack sports writer Dave Perkins unleashed on their big media competitor Rogers (highlighted above).

Perkins didn't stop at accusing the event promoters (who are under the umbrella of Rogers) of being dishonest about the Bills in Toronto event; he went as far as suggesting that Rogers can't be trusted at all.

While I've had my fair share of beefs with some of the media outlets and services in the Rogers family, I'm not sure that I'd go so far as saying that the organization as a whole completely lacks credibility. I do, however, think it's worth scrutinizing the cross-property promotional efforts they dish out, especially when said promotional efforts are disingenuous.

How will Rogers repond? Will they get some lawyers involved? Will they volley the accusations back at Torstar in the pages of one of their many competing media outlets?

Incidentally, on a somewhat related note, I spent over an hour on the phone yesterday with Rogers. They had erroneously charged my mobile phone account $50, twice, and it took a lot of effort and frustration to have the charges reversed. Next time I call Rogers customer support, I assure you...I will be recording the call for my own quality control purposes!