Now that it's been around for more than four years, YouTube is no longer a novel way to market anything. So just because Toronto-based author Sean Stanley has created a video to market his latest book (Etcetera and Otherwise - a Lurid Odyssey) doesn't mean anyone should take notice.

Except, of course, that the video is pretty darn funny. Shot inside Sweatty Betty's and back alleys around Ossington, the 5 minute video asks viewers to buy the book for which the author will make $1 per sale. It will all add up to help him buy anything from 1/4th of a Labatt's 50 or 1/200th of a sex act from a local prostitute.

Watch the video above and then decide then for yourself whether it's enough to make you buy the book.

There's also the violent book trailer (below):

Thanks to Doctor Morgue for the tip