Mezcal is becoming something of a buzz word in most bars; made by distilling fermented mash from agave, the quality lies in the purity of its ingredients and the craftsmanship involved in its production. Enter Fortuna Mezcal, makes of artisanal mezcal using 100% pure agave, and who give back $1 from every bottle sold to the community of San Dionisio in Oaxaca, where it's produced. The project is a collaboration between Walter Meyenberg, Michael Martin, and Ignacio MartĂ­nez, the maestro Mezcalero of San Dioniso.

Fortuna Mezcal is holding its global launch in Toronto with Fortuna Week (February 25-March 3)--an epic week of Toronto venue-hopping that'll take you from Weslodge Saloon, to Spoke Club, to an appropriate finale at La Carnita. The founders will be on hand to demonstrate the Fortuna ritual--let's just say it involves oranges, chili powder, and roasted agave worms.

Most of these events are open to the public, and most importantly free (although some are private, and all are subject to the capacity of the venues). While you're partaking of the festivities, be sure to tweet to @fortunamezcal, and use the hashtag #fortunaweek.

Now, on to the contest.

THE PRIZES

1st correct commenter
Fortuna Night experience for you and 5 friends, where Fortuna Mezcal will come to your home to share the authentic Fortuna ritual experience (please note that your home must be within the downtown core, and the event will take place between March 18 and April 30), as well as 6 Fortuna custom glasses.

2nd correct commenter
1 pair of Fortuna Week Passports, which gives front-of-the-line access to all events during Fortuna Week (February 25 to March 3) and 2 Fortuna T shirts.

3rd correct commenter
1 pair of Fortuna Week Passports, and 4 Fortuna Mezcal custom pins.

HOW TO WIN

To win, just answer the following question: Complete Fortuna's tagline, to be found on their website: "Champagne is for the rich. Fortuna is for the_____."

Please make sure to include a valid email address in the comment form "Email Address" field so that we can contact you if you're a winner.

FINE PRINT

You must be a Toronto-area resident of legal drinking age to win. Only one comment and answer per person. If you include multiple answers or post multiple comments you will be disqualified, and the winner must pick up their own tickets.

UPDATE

This contest is now closed. Winners will be contacted shortly.